The Seoul Tourism Organization and the Gangwon Convention and Visitors Bureau invited buyers from international associations and academics overseas and successfully completed the co-hosted Seoul-Gangwon FAM Tour from November 1st for three nights and four days. This tour was part of the international co-promotion activities under the MICE co-marketing agreement signed on June 4th by five parties – Seoul City, Gangwon province, Seoul Tourism Organization, Gangwon Convention & Visitors Bureau, and Gangwon Business Agency. The main objective of MICE co-marketing agreement Seoul Tourism Organization has with different cities and regions is to enhance MICE industry in partnership through both domestic and overseas MICE co-marketing, such as city tour subsidies for foreign MICE participants.
11 overseas buyers who wish to hold MICE events in Korea were invited for this year’s Fam tour. The itinerary organized to provide vast opportunities to the participants to experience tour contents and the MICE infrastructure of Seoul and Gangwon province. On the first day of the Fam tour, participants visited Seoul Sky and attended a welcome dinner, where they learned about the support from Seoul-Gangwon MICE co-marketing on the tourism infrastructure of Seoul and Gangwon province. The second day’s program included visits to the Grand Hyatt Hotel, Bamboo House, Bongeun Temple, COEX, InterContinental Hotel, and Sebitseom Island. The overseas buyers were able to see and experience a wide variety of options in tourism and MICE infrastructure of Seoul. On the third day, the buyers traveled to Gangneung, where they played curling at the ice arena and experienced Gangwon province’s unique venue at Seongyojang. Afterward, they had tours of St. John’s Hotel, SEAMARQ Hotel, and Skybay Hotel. The tour continued the next day with visits to Haslla Art World and Hotel Tops 10 and helped better understand the value of tourism and MICE infrastructure of Gangwon province.
Gyeongjae Lee, a director of the MICE marketing team at Seoul Tourism Organization, explained, “This Fam tour allowed us to introduce our outstanding tourism and MICE infrastructure to buyers from overseas associations and academics. This MICE co-marketing will create a win-win situation across the regions, thus more provinces will come together to expand and strengthen the market.”